Groves prospers through its dual focus on builder’s merchants and DIY customers

Setting sights on both the builder’s merchants who use Groves products, as well as the public who come in direct for DIY, Groves has established a well functioning balance to meet the demand of these two quite different demographics.

The history of Groves spans generations. Under its current name, Alfred Groves and Sons Ltd, the company has been handed down from father to kin since 1904. The family craftsmanship began much farther back in time. Since 1660, the family has been held in esteem for their building and construction skills and entrepreneurship. 

As trades and needs changed over centuries, the lineage has been known for many specialisations, from stone masonry in the 1600s to timber trade in the 1910s-80s to the building supplies and presence within the Wychwood community they are known for today.

Since its inception, Groves has been reputable amongst builders and architects. Most recently, with the DIY movement that has grown globally in the past 30 years, Groves has expanded into a one-stop shop for all who appreciate the building craft and seek supplies and expertise. 

Acknowledging early on the changing customer profiles, Groves’ current leaders set about developing their site to accommodate the needs of building enthusiasts across the entire spectrum of capabilities. 

The result is Groves’ DIY shop which today attracts builder’s merchants, DIY handy people as well as locals alike seeking a wide range of products, including:

• Building materials
• Plumbing tools, materials and equipment
• Tools for every trade
• Electrical items
• Ironmongery products
• Decorating items
• Gardening goods and
• Homewares

The understanding of both market trends has been instrumental in allowing Groves to successfully meet the needs of both customer demographics and strategically expand its product lines to meet the growing demands of its customer base.

For builder’s merchants or DIY handy homeowners, the Groves DIY shop is the one-stop to pick up all the decorating, building, homewares, tools and supplies to get the job done right.

Visit Alfred Groves at Shipton Road, Milton-under-Wychwood, Chipping Norton, Oxfordshire.